According to reports, the marketing platform Nectar has launched the Creator Agent, an AI agent that autonomously performs creator discovery, content and brand alignment analysis, personalized outreach, collaboration coordination, and campaign performance tracking for global brands. The intelligent agent can access over 300 million creator profiles, covering Instagram and TikTok creators, and generates match recommendations by analyzing video content, conducting brand safety audits, and reviewing historical engagement records. It can also draft and send messages aligned with a brand’s tone, as well as assist in managing contracts, product gifting, and logistics information.

Nectar states that the Creator Agent is now live and will be integrated via Model Context Protocol (MCP) with Claude, ChatGPT, Gemini, Copilot, and enterprise-built agents in the future. The company closed a $30 million Series A funding round in May, led by Menlo Ventures and the Anthology Fund, a joint venture between Menlo Ventures and Anthropic.