According to reports, wearable fitness band manufacturer Whoop has launched a social network called Whoop Humans and made it freely available within the Whoop app for all membership tiers. Users can follow friends and family, manually choose to share data such as sleep, recovery, training, and achievements, and attach photos and text, enabling other users to comment and interact. Unlike Teams, which focuses on group dynamics and leaderboards, Humans allows users to control who they follow and what data is visible, supporting coaches in separately managing their clients.

All sharing requires explicit user consent; sensitive activities are default private, health alerts and medical information are not shared, and users can remove followers or activate "incognito mode." Whoop states that its membership growth rate has exceeded 70% year-over-year for three consecutive years, with projections reaching nearly 4 million by year-end; the company plans to begin selling devices through approximately 500 Ulta retail locations starting March next year and anticipates going public in the future.