It was reported that NVIDIA CEO Jensen Huang hired crisis communications firm Heller Inc. at least a year ago, a company previously known for advising high-profile individuals facing personal scandals and allegations of inappropriate conduct. According to reports, NVIDIA’s internal communications team was instructed in October 2025 to forward media inquiries regarding Jensen Huang to Heller Inc., following The New York Times’ coverage questioning whether NVIDIA assisted Chinese firms in circumventing U.S. semiconductor export controls.

The New York Times noted that Megaspeed, a Singapore-based data center company with ties to China, had purchased nearly $2 billion worth of NVIDIA chips, and its CEO Alice Huang was photographed alongside Jensen Huang at a NVIDIA client event in Taipei. In response, NVIDIA issued a statement in which Huang admitted to having an extramarital affair with a former Megaspeed executive, though he did not publicly name Alice Huang; the NVIDIA board separately announced an independent investigation, stating that Huang “had become a target of foreign intelligence operations.” Neither Heller Inc. nor NVIDIA has responded to requests for comment.