According to TechCrunch, Roblox announced the expansion of its generative AI-powered game creation capabilities at its annual Developer Conference (RDC). Its natural language-based creation tool "Build," initially launched in New Zealand in July, is now extended to Serbia and Singapore, with added desktop access, asset library integration, and iterative control features; later this year, it will introduce prompt-driven scene generation functionality and be integrated into Roblox Studio. Creators can now publish games as standalone applications across mobile, PC, and console platforms, while Roblox serves as the underlying game engine—players will be able to join games directly via browser links by year-end.

In terms of monetization, Roblox unveiled the Creator Wallet, partnering with Airwallex to offer daily settlement services to users aged 18 and above in the United States, and announced the upcoming launch of the Roblox Card. Platform data reveals that creators have collectively earned over $5 billion since 2013, with $1.7 billion generated in the past 12 months; in the last quarter alone, players across 180 countries accumulated over 29 billion hours of gameplay. The announcement underscores Roblox’s dual goal: attracting more users to the platform while expanding the distribution reach of developer content and lowering the barrier to entry for game creation.