2026-09-03 10:00

Introduction: Powered by OpenClaw Agent, 112 executable Skills drive the full-stack workflow. What is Easel? Easel is an open-source AI social media content workspace jointly developed by Zhejiang University and Peking University.

What is Easel?

Easel is an open-source AI social media content workspace co-developed by Zhejiang University and Peking University. Built on the OpenClaw Agent framework, the platform leverages a single intelligent agent to unify the entire social media operation pipeline—from trend discovery and topic planning to content creation, multi-platform publishing, and data retrospective analysis. By continuously maintaining a user profile that captures account positioning, stylistic identity, and audience preferences, combined with 112 executable Skills, Easel evolves with usage, becoming a truly "self-evolving" content collaborator.

Core Features of Easel

• Account Profiling: Establishes contextual awareness through positioning, style, audience, and compliance boundaries—enabling cross-platform consistency via a single, persistent profile.
• Trend Radar: Aggregates real-time trending lists from Weibo, Douyin, Zhihu, and other platforms to identify topics aligned with your account’s niche.
• Content Planning: Transforms trends into structured topic matrices, titles, scripts, and scheduling plans—organized in a unified content calendar.
• Content Generation: Produces diverse publishable assets including copywriting, posters, knowledge cards, voiceovers, AI-generated videos, and short-form dramas.
• Multi-Platform Publishing: Automatically adapts master content to each platform’s format requirements, performs quality checks, then publishes directly to logged-in accounts.
• Data Attribution: Collects playback, engagement, and comment data, feeding validated insights back into the profile to create a continuously improving feedback loop.
• Project Archiving: Saves all outputs and metadata per project within outputs/, enabling future revisions, re-runs, and reuse without scattered chat logs.

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How to Use Easel

• Environment Setup: Ensure Linux or macOS system; install Python 3.10+, Node.js 22.19+, and git.
• Clone Repository: Execute git clone git@github.com:ZJU-REAL/Easel.git to pull code locally.
• Configure Keys: Copy .env.example to .env, then fill in LLM API Key (e.g., Anthropic).
• One-Click Installation: Run bash setup.sh to automatically install Python dependencies, Node.js, and the OpenClaw framework.
• Environment Validation: Execute easel doctor and easel ping to confirm proper environment setup and gateway connectivity.
• Install Extensions: For audio/video and publishing capabilities, run pip install -e ".[media]" and playwright install chromium.
• Create Profile: Duplicate the profiles/_template folder or configure account positioning, tone, and audience via the Web UI.
• Launch Workspace: Run easel web and access the interface at http://localhost:7860 in your browser.
• Discover Trends: In the “Trend Radar,” aggregate hotlists from Weibo, Douyin, etc., and filter relevant topics for your account.
• Plan Schedule: Use the “Content Calendar” to schedule topics, headlines, and scripts, forming an executable content matrix.
• Generate Content: Leverage conversational prompts or easel skill commands to instruct the Agent to produce copy, cards, videos, and more.
• Review & Publish: Complete sensitive word checks, copyright validation, and cross-platform formatting in the “Publish Center,” then one-click publish.

Core Advantages of Easel

• Full-Stack Integration: A single Agent seamlessly connects trend discovery, topic planning, content generation, multi-platform publishing, and post-pub analytics into a cohesive workflow.
• Profile-Driven Evolution: Persistent account profiling remembers positioning, style, and audience behavior—each output becomes increasingly aligned with the actual account identity over time.
• True Skill Execution: The 112 Skills are executable scripts—not just prompt templates—capable of directly generating publishable text, images, audio, and video content.
• One Source, Multiple Outputs: A single master asset is automatically adapted to meet the unique format, tone, and aspect ratio demands of Xiaohongshu, Douyin, Zhihu, Bilibili, and WeChat Video Channels.
• Project-Based Archiving: All outputs are saved per project under outputs/, ensuring traceability, reusability, and version control—free from fragmented chat histories.
• Closed-Loop Attribution: Supports real login and publishing on six major platforms; post-publishing data auto-flows back to refine the profile, enabling continuous evolution.

Project Links

• Official Website: https://zju-real.github.io/Easel/
• GitHub Repository: https://github.com/ZJU-REAL/Easel

Competitive Comparison

Use Cases of Easel

• Daily Operations for Individual Content Creators: After configuring their account profile, creators can leverage Easel to automatically discover trending topics and generate optimized scripts tailored for Xiaohongshu or Douyin.
• Multi-Platform Matrix Management for Brands/Enterprises: Brands managing multiple accounts use Easel to generate platform-specific versions from a single master asset, ensuring consistent tone and enabling bulk publishing—reducing redundant cross-platform work.
• Bulk Content Production for MCNs: MCNs establish independent profiles for multiple influencer accounts and use the 112 Skills to mass-produce research summaries, spoken scripts, short videos, etc.—archived per project for reuse and iteration.
• Content Transformation for Academic/Knowledge Accounts: Researchers input papers or expertise into Easel, where the Agent generates knowledge cards, science communication graphics, and video explainers—transforming academic findings into social-friendly content.

Source: AI Tool Kit